Now or Never – Call for Artists

Guest of Honour – Art Historian and Warhol Expert Dr Jean Wainwright

What makes the difference between a successful artist and an unseen one?

Everyone has an answer.

But when you look closely, a pattern appears:

The artists who move forward are the ones who act.

We often see similar works by different artists, yet they don’t meet the same response.

Not because of quality alone, but because some step into the world, and others wait.

Visibility is not everything but without it, even the strongest work can remain silent.

And so the question becomes: How do you commit fully to your work, and still put yourself out there?

Carl Jung wrote:

“No matter how isolated you are… unknown allies will come and seek you.”

But in a time like ours is it enough to wait?

Curators and institutions value networks. Artists often value solitude. Between the two lies a tension we all recognise.

This exhibition is not here to resolve it.

It is here to test it.

We are bringing together artists with different approaches placing their work in front of an audience and asking a simple question: What happens when you choose now?

Because at some point, for every artist,it becomes exactly that: Now Or Never.

These timeless questions rarely have a single answer. But they can be illuminated by those who have spent a lifetime listening closely to artists, their doubts, their decisions, and the moments that define them.

Few have done this more extensively than Dr Jean Wainwright. Across decades of research and more than 2,000 interviews with artists, curators, and filmmakers, she has developed a rare and deeply informed perspective on what shapes an artistic career, and what brings work into the world.

Dr Wainwright is an internationally recognised art historian, curator, critic, and broadcaster, acclaimed for her expertise on Andy Warhol and contemporary art. She has conducted over 2,000 interviews with artists, curators, and filmmakers, many archived at Tate, making her one of the foremost voices in artist oral history. A Professor Emerita at the University for the Creative Arts, she has published extensively, curated landmark exhibitions, including Andy Warhol: My True Story (2025), and served as a consultant for the BBC series Andy Warhol’s America (2022).

The renowned historian and curator will give a talk on the exhibition theme on 15 of May at the opening event.

Gallery Space

Our gallery is located in one of the most iconic and visited areas in the world- the Tower Bridge district of London. Situated on Tooley Street, the historic link between London Bridge and Tower Bridge, we are just two minutes from both landmarks, four minutes from The Shard, and six minutes from the Tower of London, home to the Royal Crown Jewels.

With over 5 million people passing through Tooley Street each month, our gallery has become a celebrated destination.

Also- “Our gallery is proud to be one of the 4,000 blue-chip galleries listed on Artsy.”

Submission Guidelines

To apply, email us three images of your work jpeg (three different pieces), each with its title, size in cm, medium, price, and a short biography of no more than 150 words. Email submissions should be sent to boomergallery@gmail.com.

Eligible media include, but are not limited to, paintings, sculptures, photography, installations, prints, textiles, illustrations, digital art, Ai assisted art, poems, etc.

Application is free, but a £189 fee (including VAT) applies for each selected artist. This fee covers an extensive suite of benefits:

• Printed catalogs, posters, and brochures

• Admin support

• Graphic designer services

• Champagne & caviar at the opening event

• Professional photographer to document the event

• Hostess, security, and bartender services at the opening

• Printing and framing for the artists who opt for that (printing and framing is included in the price).

Our exhibition catalogs, both digital and printed, are state-of-the-art. They present the artist's profile in a magazine-like format, making them valuable beyond the exhibition itself. The catalog will be permanently displayed on our website and continuously circulated by artists, art collectors, and enthusiasts.

If you're curious about the appearance of our catalogs, you can find an example from a previous exhibition HERE.

An example of our printed catalogs can be found HERE.

We facilitate direct connections between artists and collectors and do not charge a commission. Each sale happens directly between the artist and the customer. If you would like us to broker the sale, a 20% VAT will be applied on top of your initial price so please take that into consideration when pricing your works.

Printing and Framing Support:

If you're an accepted artist facing difficulties shipping your work to us, you can send us photos of your work. We'll print and frame them for you at no additional cost. Rest assured, we strive to match the quality of your original artwork as closely as possible.

Frame sizes available:

1. 32 x 32 cm

2. 30 x 40 cm

A frequent question we receive is: how much should I price my prints if I decide to go with that option? We typically price a framed print at £400, but if you have a different price in mind, please let us know.

Remember, printing and framing are included in the participation fee, you don’t have to pay anything extra.

Important dates:

• Application deadline: 8 May 2026

• Artwork delivery date: 14 May 2026

• Exhibition days: from 15th to the 20th of May 2026

• Opening event on 15th May, from 6:00 to 9:00 pm

Event:

This is a physical exhibition taking place in our iconic gallery space in the Tower Bridge district, London.

Beverages at the event:

Champagne, Cocktails, and Caviar.

Moreover, we are pleased to permanently include you in our Advisory Program. This program allows us to connect our clients with both emerging and established artists, tailored to their individual preferences, budgets, and styles. By understanding our clients’ unique needs, we guide them toward artists whose work aligns with their vision.

Since all our exhibitions are thematically curated, and we meticulously catalog every artist we work with, the process of matching clients with the right artists becomes seamless and efficient.

If you would like to explore our past exhibitions or browse the works of other artists featured in our catalogs, please click HERE for more information.

Important:

When applying, please include "Now Or Never” in the subject line of your email.

Good luck to all entrants!

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