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After a very successful first edition in December 2020, we have decided to start our 2021 program with “WHAT IS ART” second edition. While some artists are keeping a very traditional approach to art, others are taking risks into the unknown and there has always been a constant debate about “What Is Art” and what makes it valuable. In contemporary world success can be seen in both approaches, great examples are Damien Hirst and David Hockney, two of the worlds most famous and richest artists and yet with such a different approach to contemporary art. The purpose of this exhibition is to create a dialogue between different approaches to contemporary art and to demonstrate that either way can be successful. There is no subject restrictions just a couple of guidelines. Submission Guidelines- Please read carefully. To apply for “WHAT IS ART” simply email us 3 images of your work (3 different works) Title_ Size_ Medium_ Price and a short bio, no more than 150 words at [email protected] Eligible media but not limited: -painting -sculpture -photography -digital art -Installation -video -prints -textile To make a submission is absolutely free but we do charge a £165 fee for each participating artist as we only charge 15% sales commission and that includes: -printed catalogs -admin -graphic designer -champagne -mix finger food -caviar -professional photographer -hostess -security Important dates: - the open call will run until 07 April. - artworks delivery date is 15 April. - the exhibition will run from 16 April until 22 April with a private view on 16 April - 6 to 9 pm at our gallery space in Aldgate. Location. We are situated right in the heart of artistic London: - Aldgate East 1 min - Aldgate 2 min - Whitechapel 4 min - Shoreditch high street 8 min - Liverpool Street 9 min - Tower Hill 9 min - Monument 12 min - Bank 12 min - Cannon Street 15 min - Old street 18 min - Mansion house 18 min - Moorgate 18 min Alternatives. We had a lot of enquires from foreign artists to exhibit with us but sometimes shipping the work to London in time might be a bit difficult in this challenging period, that’s why we’ve come up with an alternative! If you are one of the accepted artist and you find it hard to ship your work to us, you can send us photos of your work and we can print and frame it for you at no additional cost. We have 3 available sizes for the frame: 1. 32/32 cm 2. 30/40 cm 3. 40/50 cm Event As some of you might know, UK will be in lockdown until mid February, after that all regions will get back to the tier system. The massive vaccination campaign and the coming of spring gives us a lot of hope that things will slowly get back to normal. If by any chance London will still be under a lot of restrictions, we will postpone our show until late April. For this event we will have time slots of 30 minutes each- between 6 and 9 pm interval. For more info or to book a time slot simply email us at [email protected] Important. As we run multiple open calls, please make sure you include in the email line the open call you apply for. Good luck to you all!