What Is Art | 4th Edition | Call For Artists

What is art in the 21st century?

While some artists are keeping a very traditional approach to art, others are taking risks into the unknown and there has always been a constant debate about “What Is Art” and what makes it valuable.

In contemporary world success can be seen in varied approaches, great examples are Damien Hirst and David Hockney, two of the world most famous and richest artists and yet with such a different approach to contemporary art. 

The purpose of this exhibition is to create a dialogue between different approaches to contemporary art and to demonstrate that either way can be successful. 

This Exhibition Will Take Place At Our Space In Tower Bridge Area, London Uk.

The space is located in one of most iconic places in the world and the most visited place in the whole UK.

The space is nestled between modern and classic London icons: The Shard 4 minutes, Tower Bridge 1 minute, London Bridge 2 minutes.

With a blend of traditional Victorian brick walls and a central private bar just for our audience, the space is unique in the whole city of London.

Moreover- The legendary art critic Anthony Fawcett has responded and confirmed his attendance as a guest of honour so exciting things are coming up.

Anthony Fawcett is a British writer, art critic, and a former curator to John Lennon and Yoko Ono from 1968 until 1970.

Anthony Fawcett invented the Beck’s Art Sponsorship Programme and Beck’s Futures, the UK’s largest artists prize, he created the limited edition Beck’s Artist’s Bottles commissioning artists Gilbert & George, Damien Hirst, Jeff Koons, and Tracey Emin. During the 25 years of the Sponsorship Programme he masterminded an annual programme commissioning Rachel Whiteread’s “House ” with Artangel.

As Beck’s Historic Art Curator, Anthony commissioned an Andy Warhol limited edition Beck’s Bottle Label of his 1986 self-portrait “Fright Wig” launched at Art Basel, Miami, 2011.

As the Global Art Curator for Vertu, Anthony launched the Vertu Global Art Commission with Richard Wilson’s, “Hold The Line” at The Saatchi Gallery and the Shanghai Gallery of Art in 2011. Vertu supported the private Museum/Collectors Forum, Hong Kong Art Fair 2012.

Anthony was a Trustee of the Whitechapel Art Gallery from 1990- 1996, he was a board member of the Rambert Dance Company and the Development Board of the Institute of Contemporary Arts, he is currently a member of the Whitechapel Art Gallery Development Board.

Anthony Fawcett was an art critic at Vogue when eighteen.

More references on Wikipedia- Anthony Fawcett

There are no subject restrictions for this call just a couple of guidelines.

Submission Guidelines- Please read carefully.

To apply simply email us 3 images of your work (3 different works) Title_ Size in cm_ Medium_ Price and a short bio, no more than 150 words at [email protected]

Eligible media but not limited.

paintings | sculptures | photography | Installations | prints | textile | illustrations | digital art | poems | etc.

To make a submission is absolutely free but we do charge a £165 fee for each participating artist as we only charge 15% sales commission and that includes:

printed catalogs | printed posters | printed brochures | admin | graphic designer | champagne | caviar | professional photographer | hostess | security | bartender | printing and framing for the artists who opt for that.

Important dates.

- the open call will run until the 30th of September 2022.

- artworks delivery date is the 6th of October 2022.

- the exhibition will run from the 7th of October until the 12th of October with a private view on the 7th of October- 6:00 to 9:00 pm at our gallery space in Tower Bridge London.


We have a lot of enquires from foreign artists to exhibit with us but sometimes shipping the work to London in time might be a bit difficult, that’s why we’ve come up with an alternative! If you are one of the accepted artists and you find it hard to ship your work to us, you can send us photos of your work and we can print it and frame it for you at no additional cost.

We have 3 available sizes for the frame:

1. 32/32 cm

2. 30/40 cm

3. 40/50 cm


This will be a physical event and it will take place in our gallery space in Tower Bridge Area, London.


Champagne, Cocktails and Caviar.


As we run multiple open calls, please make sure you include in the email line the open call you apply for.

Good luck to you all!